Tongrentang | Dong’e Ejiao | Yunnan Baiyao | |||||||
Year | 2014 | 2015 | 2016 | 2014 | 2015 | 2016 | 2014 | 2015 | 2016 |
Market Share | 0.40% | 0.36% | 0.35% | 0.19% | 0.17% | 0.16% | 0.75% | 0.68% | 0.65% |
Revenue Strength | 0.64 | 0.65 | 0.57 | 1.30 | 1.23 | 1.14 | 1.08 | 0.93 | 0.76 |
Growth Rate | 4.86 | 4.97 | 5.14 | 4.31 | 4.46 | 4.60 | 5.10 | 5.26 | 5.50 |
Brand Welfare Level | 5.44% | 4.84% | 4.83% | 7.73% | 6.58% | 5.56% | 5.98% | 3.47% | 5.36% |
Export exchange rate | 5.43% | 6.07% | 6.15% | 2.99% | 4.62% | 4.21% | 0.14% | 0.00% | 0.69% |
Technology R&D Investment Rate | 0.62% | 1.73% | 1.67% | 3.13% | 2.86% | 2.66% | 0.84% | 0.48% | 0.40% |
Brand Competition Investment | 21.36% | 23.60% | 23.74% | 29.81% | 34.69% | 37.97% | 15.10% | 15.27% | 14.73% |