Pursuit of return | Q29 | Do you always expect returns for what you have done? | 0.527 | 0.681 | 0.554 | |
Q30 | Do you care more on returns from things you did? | 0.527 | 0.598 | |||
Brand image | Q31 | Do you think that this brand of smart phone has a good appearance and design? | 0.686 | 0.925 | 0.720 | |
Q32 | Do you agree that this brand of smart phone is excellent in terms of its materials and workmanship? | 0.692 | 0.695 | |||
Q33 | Is this brand of smart phone equipped with a high-quality camera for you? | 0.616 | 0.630 | |||
Q34 | Does this smart phone have great configuration and property? | 0.66 | 0.682 | |||
Q35 | Is the screen of this smart phone high-quality? | 0.694 | 0.676 | |||
Q36 | Is this brand of smart phone easy and convenient to operate? Does it have practical functions? | 0.581 | 0.584 | |||
Q37 | Does this brand of smart phone have strong signal connection? | 0.646 | 0.633 | |||
Q38 | It the battery durable? | 0.653 | 0.636 | |||
Q39 | Is it designed in an innovative way? | 0.654 | 0.621 | |||
Q40 | Is it fashionable? | 0.757 | 0.750 | |||
Q41 | Can you feel positive energy from this smart phone? | 0.559 | 0.583 | |||
Q42 | Can you feel confidence from using this smart phone? | 0.644 |
| 0.567 | ||
Q43 | Does this smart phone excite you? | 0.48 | 0.509 | |||
Q44 | Do you feel a feature of dynamics from the smart phone? | 0.63 | 0.541 | |||
Q45 | Can you feel luxury from this smart phone? | 0.598 | 0.517 | |||
Q46 | It this smart phone groovy? | 0.64 | 0.622 | |||
Brand awareness | Q47 | Does the company of this brand put many advertisements and conduct public activities? | 0.438 | 0.763 | 0.554 | |
Q48 | Is this company highly-praised? | 0.591 | 0.603 | |||
Q49 | Does this company have a strong sense of social responsibility? | 0.622 |
| 0.576 | ||
Q50 | Are the advertisements of this company well-known? | 0.527 | 0.531 | |||
Q51 | Does this company pay much attention to customer demand? | 0.513 | 0.631 | |||
Brand loyalty | Q52 | Are you a loyal customer for this company? | 0.727 | 0.852 | 0.917 | |
Q53 | Is this brand of products your first choice? | 0.774 | 0.932 | |||
Q54 | You won’t choose other brand for the same product, will you? | 0.67 | 0.857 | |||