S/N
Marketing Skills
Lecturers
n = 54
Students
n = 154
Remark
SD1
SD1
1
Protect company name and resources from hackers
4.06
4.03
0.98
4.00
0.75
HR
2
Segmenting the market according to customers’ needs
4.36
4.72
0.71
4.00
0.75
HR
3
Making goods and services available at the right place, price and with right communication
4.09
4.25
0.75
3.92
0.72
HR
4
Identify the new trends in marketing environments
3.94
3.91
1.06
3.96
0.71
HR
5
Identify the potential partners
3.62
3.71
0.84
3.53
0.72
HR
6
Using social networking and direct marketing to market business products
4.00
4.00
0.98
4.00
0.75
HR
7
Forecasting, estimation and marketing and information research
4.34
4.75
0.75
3.92
0.72
HR
8
Determine and interpret competitors strength and weaknesses
4.00
4.04
1.04
3.96
0.70
HR
9
Knowledge of capturing and retaining customers
3.79
3.98
1.02
3.60
0.96
HR
10
Knowledge of seasonal fluctuations of goods in the market
3.84
389
1.15
3.79
1.04
HR
Grand mean
400
0.79