| Scoring Criteria | |||||||||||||
| Topicality | Information richness | Customer Relations | Foreign language options | Product catalogue | Visual appeal (design) | Ease of use | Specific mission or website objectives | Content | Perceptual openness | Total | |||
| C1 | C2 | C3 | C4 | C5 | C6 | C7 | C8 | C9 | C10 | ||||
| Airline Businesses | ana.co.jp | 4 | 6 | 5 | 5 | 4 | 5 | 5 | 7 | 5 | 5 | 51 | |
| flyasiana.com | 6 | 6 | 5 | 5 | 4 | 6 | 6 | 7 | 6 | 6 | 57 | ||
| cathaypacific.com | 8 | 8 | 7 | 5 | 8 | 8 | 8 | 8 | 8 | 7 | 75 | ||
| evaair.com | 4 | 4 | 7 | 7 | 6 | 8 | 7 | 7 | 8 | 7 | 65 | ||
| garuda-indonesia. com | 3 | 4 | 6 | 7 | 6 | 6 | 7 | 7 | 6 | 6 | 58 | ||
| hainanairlines.com | 6 | 6 | 7 | 7 | 6 | 5 | 5 | 7 | 6 | 5 | 60 | ||
| jal.co.jp | 5 | 4 | 6 | 6 | 6 | 5 | 6 | 6 | 4 | 4 | 52 | ||
| koreanair.com | 6 | 5 | 5 | 7 | 4 | 4 | 5 | 5 | 4 | 5 | 50 | ||
| qatarairways.com | 8 | 8 | 7 | 7 | 8 | 8 | 7 | 8 | 8 | 8 | 77 | ||
| singaporeair.com | 7 | 6 | 6 | 7 | 6 | 6 | 6 | 7 | 6 | 6 | 63 | ||
| Total | 57 | 57 | 61 | 63 | 58 | 61 | 62 | 69 | 61 | 59 | 608 | ||
| Max | 8 | 8 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 77 | ||
| Min | 3 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 50 | ||
| Mean | 5.7 | 5.7 | 6.1 | 6.3 | 5.8 | 6.1 | 6.2 | 6.9 | 6.1 | 5.9 | 60.8 | ||