| User Interface Characteristics | China | Germany |
| Metaphor | Use clear hierarchy and representation instead of abstraction | Use representation instead of abstraction |
| Mental model | Use many references without any sequence of relevance, simple mental models, clear articulation, limited choice and binary logic | Use few references with sequence of relevance and fuzzy logic |
| Navigation | Use limited and predefined choice and navigation | Use open access and arbitrary choice and unique navigation |
| Interaction | Use personalized but team-oriented systems giving direct error messages, guided help and providing face-to-face interaction | Use distant but supportive (error) messages providing open and flexible interaction with the system (e.g., full text search) |
| Presentation | Use formal speech providing high contextual relationship-oriented information as well as feminine colors | Use informal speech providing low contextual task-oriented information as well as masculine colors |