| Variable code | Observed variables |
| Experience of founder (KNNKN/KN) | |
| KN1 | Industry experience |
| KN2 | Management experience |
| KN3 | Marketing experience |
| KN4 | Previous start-up experience |
| KN5 | Family experience |
| Network of founder (MQHNKN/MQH) | |
| MQH1 | Having relationships with partners in the same industry |
| MQH2 | Get support from relatives |
| MQH3 | Relationship with public administrative agencies |
| MQH4 | Take advantage of social relationships from family’s relations |
| Resources of startup (NLTCKN/NL) | |
| NL1 | Sufficient capital |
| NL2 | Modern facilities, equipment and technology |
| NL3 | Having enough and responsible human resources |
| NL4 | Industrial consultants |
| Startup product (SPKN/SP) | |
| SP1 | Differentiated products in the market |
| SP2 | Products use new materials |
| SP3 | Products meet the needs of customers |
| SP4 | Typical local products |
| External environment (MTBN/MTN) | |
| MTN1 | Get support from a startup community |
| MTN2 | Stable political situation, the laws are clearly defined, the government performs well the role of regulating the macro economy |
| MTN3 | High growth rate. Interest rates and tax rates are suitable for the business |
| MTN4 | The introduction and development of new technologies create favorable conditions for businesses and force them to innovate technologies to enhance their competitiveness |