Factors | Variables included in the factors | Cronbach’s Alpha |
Hygiene Factor | Freshness, hygiene, taste and healthy product | 0.829 |
Price & Variety | Reasonable price and different varieties | 0.803 |
Promotions | Low fat content and advertisement | 0.780 |
Health Factors | Rich fat content and economical | 0.743 |
Nutritious & Satisfaction | Nutritious and emotional satisfaction | 0.662 |