Variables

Factors

Hygiene Factor

Price & Variety

Promotions

Health Factors

Nutritious& Satisfaction

X1-Freshness

0.849

-

-

-

-

X2-Hygiene

0.811

-

-

-

-

X3-Nutritious

-

-

-

-

0.931

X4-Low Fat Content

-

-

-

0.927

-

X5-Rich Fat Content

-

-

-

0.838

-

X6-Reasonable Price

-

0.819

-

-

-

X7-Different Varieties

-

0.787

-

-

-

X8-Advertisement

-

-

0.662

-

-

X9-Emotional Satisfaction

-

-

-

-

0.583

X10-Taste

0.645

-

-

-

-

X11-Healthy Product

0.570

-

-

-

-

X12-Economical

-

-

-

0.767

-

Eigen Value

4.420

1.740

1.508

1.319

0.933

% of Variance

38.499

14.498

12.567

10.995

7.775

Cumulative

38.499

52.997

65.564

76.559

84.334