Variables | Factors | ||||
Hygiene Factor | Price & Variety | Promotions | Health Factors | Nutritious& Satisfaction | |
X1-Freshness | 0.849 | - | - | - | - |
X2-Hygiene | 0.811 | - | - | - | - |
X3-Nutritious | - | - | - | - | 0.931 |
X4-Low Fat Content | - | - | - | 0.927 | - |
X5-Rich Fat Content | - | - | - | 0.838 | - |
X6-Reasonable Price | - | 0.819 | - | - | - |
X7-Different Varieties | - | 0.787 | - | - | - |
X8-Advertisement | - | - | 0.662 | - | - |
X9-Emotional Satisfaction | - | - | - | - | 0.583 |
X10-Taste | 0.645 | - | - | - | - |
X11-Healthy Product | 0.570 | - | - | - | - |
X12-Economical | - | - | - | 0.767 | - |
Eigen Value | 4.420 | 1.740 | 1.508 | 1.319 | 0.933 |
% of Variance | 38.499 | 14.498 | 12.567 | 10.995 | 7.775 |
Cumulative | 38.499 | 52.997 | 65.564 | 76.559 | 84.334 |