Factors

Variables incorporated in the factors

Cronbach’s Alpha

Strongly Agree

Fast food can stimulate my imagination, fast food can stimulate my creative thinking, fast food tries to make me to think about my health improvement, fast food provides any health improvement, fast food provides me growth and maintenance of bones, fast food makes me to think about my mental and physical development, fast food causes me to improve the health, fast food enables me to have the sense of belonging to the doctor, fast food creates a good relationship between me and my family and fast food causes me to increase the growing power of my son/daughter

0.946

Agree

Quality of fast food is really good, creation of fast food are simple, fast food assure your health in the form good strength, the status attitude of fast food lets consumers satisfy and receive the respect, usage of fast food lets people feel that is in keeping with the fashion, fast food can stimulate me the thinking of other related thing like health immune system and source of energy etc. … and fast food provides me as balanced nutrition in morning and evening

0.897

Neutral

The overall performance of fast food let you feel joyfully satisfies, the consuming of fast food let me have warm feelings and the variety of fast food provides me in a nourishing and delicious taste

0.855

Disagree

The minimum quantity of fast food can enough one time lunch or snacks and fast food can stimulate my curiosity

0.845

Strongly Disagree

Fast food make consumers feel surprising and fast food merchandises attract me to purchase

0.837