| Construct/Items | Sources | Scale extremes (1 - 7) |
| Responsible Consumption | Source: | Scale extremes (1 - 7) |
| RC1 | I prefer the product and services of the firms that take responsibility for society (e.g., help the local community, offer environmentally friendly products and services and discard any type of social injustice and discrimination). | completely disagree - completely agree |
| RC2 | I limit my use of products and services that can potentially create environmental damage. | completely disagree - completely agree |
| RC3 | I prefer to engage with firms that have the lowest negative impact on society or the environment. | completely disagree - completely agree |
| Social Sustainability | Source: |
|
| SS1 | This firm provides social activities for local communities. | completely disagree - completely agree |
| SS2 | This firm supports good causes (e.g., charities, sports, culture). | completely disagree - completely agree |
| SS3 | This firm regularly introduces new solutions to address social challenges. | completely disagree - completely agree |
| Environmental sustainability | Source: |
|
| ES1 | This firm utilizes green technologies in their daily operations to reduce food waste, recyclable packaging, recyclable materials, raw materials, etc. | completely disagree - completely agree |
| ES2 | This firm cares for the environment. | completely disagree - completely agree |
| ES3 | This firm prioritizes doing good things for the environment. | completely disagree - completely agree |
| Perceived innovativeness | Source: | completely disagree - completely agree |
| PI1 | This firm changes the market with its offers | completely disagree - completely agree |
| PI2 | This firm is a creative firm | completely disagree - completely agree |
| PI3 | This firm is the first to launch new solutions | completely disagree - completely agree |
| PI4 | This firm is an innovative firm | completely disagree - completely agree |
| Relative attractiveness | Source: |
|
| RA1 | Does this firm have better prices than other similar firms? | to a small extent - to a large extent |
| RA2 | Does this firm provide products and services of better quality, compared to other firms? | to a small extent - to a large extent |
| RA3 | Does this firm have a better reputation than other similar firms? | to a small extent - to a large extent |
| RA4 | Is this firm more attractive than other similar firms? | to a small extent - to a large extent |
| Perceived value | Source: |
|
| PV1 | Given the quality of this firm’s product and services, how would you rate the prices you pay? | very poor - very good |
| PV2 | Given the prices you pay, how would you rate the quality for this firm? | very poor - very good |
| PV3 | How much do you get out of the time and money you spend on this firm’s products and services? | very poor - very good |
| Satisfaction | Source: |
|
| SAT1 | Overall, how satisfied or dissatisfied are you with this firm? | very dissatisfied - very satisfied |
| SAT2 | Think of an ideal provider in this industry, how close or far from this ideal is this firm? | very far from the ideal - very close to the ideal |
| SAT3 | To what extent does this firm meet your expectations? | to a very small extent - very large extent |