Factor | Construct reliability | Mean | SD | Loadings |
Responsible consumption | Cronbach Alpha = 0.959 |
|
|
|
RC1 |
| 5.41 | 1.057 | 0.98 |
RC2 |
| 5.34 | 1.136 | 0.94 |
RC3 |
| 5.39 | 1.056 | 0.93 |
Social sustainability | Cronbach Alpha = 0.905 |
|
|
|
SS1 |
| 5.23 | 1.189 | 0.94 |
SS2 |
| 5.23 | 1.227 | 0.85 |
SS3 |
| 5.27 | 1.177 | 0.87 |
Environment sustainability | Cronbach Alpha = 0.895 |
|
|
|
ES1 |
| 5.37 | 1.149 | 0.87 |
ES2 |
| 5.32 | 1.181 | 0.82 |
ES3 |
| 5.3 | 1.206 | 0.89 |
Perceived innovativeness | Cronbach Alpha = 0.930 |
|
|
|
PI1 |
| 5.11 | 1.296 | 0.8 |
PI2 |
| 5.23 | 1.25 | 0.93 |
PI3 |
| 5.18 | 1.279 | 0.9 |
PI4 |
| 5.23 | 1.289 | 0.34 |
Relative attractiveness | Cronbach Alpha = 0.972 |
|
|
|
RA1 |
| 5.29 | 1.176 | 0.97 |
RA2 |
| 5.37 | 1.095 | 0.98 |
RA3 |
| 5.53 | 1.182 | 0.77 |
RA4 |
| 5.47 | 1.084 | 0.84 |
Perceived value | Cronbach Alpha = 0.975 |
|
|
|
PV1 |
| 5.57 | 1.189 | 0.92 |
PV2 |
| 5.54 | 1.147 | 0.9 |
PV3 |
| 5.57 | 1.114 | 0.99 |
Satisfaction | Cronbach Alpha = 0.949 |
|
|
|
SAT1 |
| 5.65 | 1.185 | 0.94 |
SAT2 |
| 5.76 | 1.25 | 0.93 |
SAT3 |
| 5.74 | 1.346 | 0.92 |