Factor

Construct reliability

Mean

SD

Loadings

Responsible consumption

Cronbach Alpha = 0.959

RC1

5.41

1.057

0.98

RC2

5.34

1.136

0.94

RC3

5.39

1.056

0.93

Social sustainability

Cronbach Alpha = 0.905

SS1

5.23

1.189

0.94

SS2

5.23

1.227

0.85

SS3

5.27

1.177

0.87

Environment sustainability

Cronbach Alpha = 0.895

ES1

5.37

1.149

0.87

ES2

5.32

1.181

0.82

ES3

5.3

1.206

0.89

Perceived innovativeness

Cronbach Alpha = 0.930

PI1

5.11

1.296

0.8

PI2

5.23

1.25

0.93

PI3

5.18

1.279

0.9

PI4

5.23

1.289

0.34

Relative attractiveness

Cronbach Alpha = 0.972

RA1

5.29

1.176

0.97

RA2

5.37

1.095

0.98

RA3

5.53

1.182

0.77

RA4

5.47

1.084

0.84

Perceived value

Cronbach Alpha = 0.975

PV1

5.57

1.189

0.92

PV2

5.54

1.147

0.9

PV3

5.57

1.114

0.99

Satisfaction

Cronbach Alpha = 0.949

SAT1

5.65

1.185

0.94

SAT2

5.76

1.25

0.93

SAT3

5.74

1.346

0.92