Item

Fit Indices for CFA: CMIN/df = 1.347;

CFI = 0.97; IFI = 0.97;

PCFI = 0.827; RMSEA = 0.041.

Question

Factor Loading

Construct Reliability (CR)

AVE (Average variance Extracted)

Commitment of Teaching Supervisor

0.86

0.60

CTS1

My superior explains us what knowledge and skills will be needed to serve the customer better

0.823

CTS2

My superior does discusses with us about information gathered about customer and market needs.

0.768

CTS3

I as a superior analyze important market information with my team members

0.812

CTS4

Superiors in my organization are committed to make everyone aware about customer and market information

0.698

Commitment of Learning Members

0.89

0.68

CLM1

I put in endeavor to improve my knowledge about customers and market

0.815

CLM22

I am enthusiastic about collecting information about customers and market on my own

0.837

CLM3

I provide analysis of customer and market information to my superior

0.820

CLM4

I prefer regular meeting to discuss about customers and market

0.822

Interaction between Learning Members

0.83

0.56

ILM1

Company staffs always discuss their official information among themselves.

0.837

ILM2

I put in great deal of effort to discuss market information with my peers

0.658

ILM3

Employees in my company behave quite friendly with their peers

0.885

ILM4

I put in endeavor to improve my interaction with my peers

0.583

Market Orientation

0.81

0.51

MO1

We extrapolate key trends to gain insight into what users in a current market will need in the future.

0.741

MO2

We search for opportunities in areas where customers have a difficult time expressing their needs

0.748

MO3

We brainstorm on how customers use our products and services.

0.680

MO4

We continuously try to discover additional needs of our customers of which they are unaware

0.705

Firm Performance

0.87

0.64

FP1

Financial performance of my company has improved considerably in last three years

0.852

FP2

Customers are increasingly more satisfied with your company’s service than before

0.741

FP3

Employee turnover in my company has reduced considerably in last three years

0.864

FP4

Channel partners/suppliers of my company are performing better in last three years

0.811

FP5

Overall performance of the company has improved significantly

0.731