Item | Fit Indices for CFA: CMIN/df = 1.347; CFI = 0.97; IFI = 0.97; PCFI = 0.827; RMSEA = 0.041. Question | Factor Loading | Construct Reliability (CR) | AVE (Average variance Extracted) |
Commitment of Teaching Supervisor |
| 0.86 | 0.60 | |
CTS1 | My superior explains us what knowledge and skills will be needed to serve the customer better | 0.823 |
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CTS2 | My superior does discusses with us about information gathered about customer and market needs. | 0.768 |
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CTS3 | I as a superior analyze important market information with my team members | 0.812 |
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CTS4 | Superiors in my organization are committed to make everyone aware about customer and market information | 0.698 |
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| Commitment of Learning Members |
| 0.89 | 0.68 |
CLM1 | I put in endeavor to improve my knowledge about customers and market | 0.815 |
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CLM22 | I am enthusiastic about collecting information about customers and market on my own | 0.837 |
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CLM3 | I provide analysis of customer and market information to my superior | 0.820 |
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CLM4 | I prefer regular meeting to discuss about customers and market | 0.822 |
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| Interaction between Learning Members |
| 0.83 | 0.56 |
ILM1 | Company staffs always discuss their official information among themselves. | 0.837 |
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ILM2 | I put in great deal of effort to discuss market information with my peers | 0.658 |
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ILM3 | Employees in my company behave quite friendly with their peers | 0.885 |
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ILM4 | I put in endeavor to improve my interaction with my peers | 0.583 |
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| Market Orientation |
| 0.81 | 0.51 |
MO1 | We extrapolate key trends to gain insight into what users in a current market will need in the future. | 0.741 |
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MO2 | We search for opportunities in areas where customers have a difficult time expressing their needs | 0.748 |
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MO3 | We brainstorm on how customers use our products and services. | 0.680 |
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MO4 | We continuously try to discover additional needs of our customers of which they are unaware | 0.705 |
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| Firm Performance |
| 0.87 | 0.64 |
FP1 | Financial performance of my company has improved considerably in last three years | 0.852 |
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FP2 | Customers are increasingly more satisfied with your company’s service than before | 0.741 |
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FP3 | Employee turnover in my company has reduced considerably in last three years | 0.864 |
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FP4 | Channel partners/suppliers of my company are performing better in last three years | 0.811 |
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FP5 | Overall performance of the company has improved significantly | 0.731 |
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