| Two stage Procrustes | Simplimax | ||||||||||
| F1 | F2 | F3 | F4 | F5 | F1 | F2 | F3 | F4 | F5 | ||
| maintenance | 0.679 | 0.377 | −0.151 | 0.030 | 0.015 | 0.811 | 0.319 | 0.245 | 0.135 | 0.082 | |
| resale value | 0.563 | −0.001 | 0.145 | −0.088 | −0.282 | 0.607 | 0.051 | 0.338 | −0.152 | −0.239 | |
| price | 0.404 | −0.038 | 0.102 | 0.001 | 0.012 | 0.463 | −0.039 | 0.280 | 0.013 | 0.087 | |
| color | 0.007 | 0.703 | 0.045 | 0.010 | −0.023 | 0.292 | 0.758 | 0.270 | 0.244 | −0.070 | |
| exteriot looks | 0.038 | −0.443 | −0.089 | 0.329 | −0.027 | −0.036 | −0.496 | −0.105 | 0.198 | 0.108 | |
| fuel efficiency | 0.015 | 0.022 | 0.829 | 0.068 | −0.004 | 0.423 | 0.234 | 0.990 | 0.241 | 0.111 | |
| after sales service | −0.001 | 0.035 | 0.335 | −0.102 | 0.374 | 0.152 | 0.066 | 0.406 | 0.074 | 0.411 | |
| testmonials | −0.406 | 0.032 | −0.026 | 0.629 | −0.041 | −0.185 | 0.044 | 0.033 | 0.695 | 0.098 | |
| product reviews | 0.153 | 0.057 | 0.083 | 0.356 | 0.042 | 0.367 | 0.059 | 0.314 | 0.446 | 0.191 | |
| test drive | −0.053 | −0.056 | 0.162 | 0.323 | 0.035 | 0.127 | −0.027 | 0.270 | 0.384 | 0.160 | |
| space comfort | −0.024 | −0.104 | 0.013 | 0.099 | 0.737 | 0.041 | −0.224 | 0.104 | 0.298 | 0.847 | |
| fuel type | 0.002 | −0.025 | 0.103 | −0.106 | 0.519 | 0.039 | −0.080 | 0.140 | 0.048 | 0.548 | |
| safety | −0.196 | 0.089 | −0.036 | −0.287 | 0.436 | −0.271 | 0.033 | −0.146 | −0.169 | 0.344 | |
| technology | 0.101 | 0.135 | −0.117 | 0.019 | 0.330 | 0.140 | 0.055 | −0.001 | 0.142 | 0.360 | |
| factor correlation | F1 | 1.000 | 1.000 | ||||||||
| F2 | 0.034 | 1.000 | 0.156 | 1.000 | |||||||
| F3 | −0.311 | −0.295 | 1.000 | 0.392 | 0.138 | 1.000 | |||||
| F4 | −0.148 | −0.261 | −0.113 | 1.000 | 0.098 | 0.034 | 0.183 | 1.000 | |||
| F5 | −0.089 | 0.211 | −0.058 | −0.357 | 1.000 | 0.019 | −0.105 | 0.076 | 0.208 | 1.000 | |
| LS index | 0.483 | 0.290 | |||||||||
| Promax | Geomin | ||||||||||
| F1 | F2 | F3 | F4 | F5 | F1 | F2 | F3 | F4 | F5 | ||
| maintenance | 0.809 | 0.250 | 0.225 | 0.129 | 0.096 | 0.714 | 0.445 | −0.070 | −0.054 | 0.019 | |
| resale value | 0.600 | 0.031 | 0.311 | −0.162 | −0.232 | 0.587 | 0.014 | 0.193 | 0.068 | −0.303 | |
| price | 0.453 | −0.061 | 0.287 | −0.013 | 0.085 | 0.427 | −0.023 | 0.145 | −0.039 | 0.017 | |
| color | 0.283 | 0.699 | 0.211 | 0.310 | −0.047 | −0.001 | 0.760 | 0.133 | −0.002 | −0.040 | |
| exteriot looks | −0.015 | −0.526 | −0.068 | 0.146 | 0.077 | 0.029 | −0.450 | −0.127 | −0.369 | 0.001 | |
| fuel efficiency | 0.375 | 0.195 | 0.979 | 0.244 | 0.096 | 0.013 | 0.018 | 0.951 | −0.167 | −0.006 | |
| after sales service | 0.115 | 0.077 | 0.439 | 0.055 | 0.410 | 0.020 | 0.029 | 0.393 | 0.052 | 0.392 | |
| testmonials | −0.160 | −0.060 | 0.027 | 0.705 | 0.064 | −0.459 | 0.065 | −0.015 | −0.676 | −0.011 | |
| product reviews | 0.369 | −0.026 | 0.317 | 0.429 | 0.172 | 0.147 | 0.097 | 0.141 | −0.421 | 0.066 | |
| test drive | 0.127 | −0.087 | 0.278 | 0.371 | 0.137 | −0.068 | −0.039 | 0.198 | −0.381 | 0.057 | |
| space comfort | 0.018 | −0.228 | 0.191 | 0.236 | 0.832 | 0.003 | −0.097 | 0.036 | −0.165 | 0.800 | |
| fuel type | 0.011 | −0.056 | 0.195 | 0.013 | 0.547 | 0.029 | −0.031 | 0.127 | 0.070 | 0.551 | |
| safety | −0.291 | 0.099 | −0.111 | −0.171 | 0.359 | −0.176 | 0.070 | −0.050 | 0.310 | 0.447 | |
| technology | 0.133 | 0.041 | 0.025 | 0.125 | 0.362 | 0.119 | 0.159 | −0.096 | −0.036 | 0.355 | |
| factor correlation | F1 | 1.000 | 1.000 | ||||||||
| F2 | 0.054 | 1.000 | 0.024 | 1.000 | |||||||
| F3 | 0.323 | 0.044 | 1.000 | 0.269 | 0.251 | 1.000 | |||||
| F4 | 0.105 | −0.037 | 0.165 | 1.000 | −0.217 | −0.219 | −0.142 | 1.000 | |||
| F5 | −0.013 | −0.028 | 0.152 | 0.106 | 1.000 | 0.103 | −0.102 | 0.050 | −0.250 | 1.000 | |
| LS index | 0.306 | 0.463 | |||||||||