| Proposed factor name | Major components defining the factor |
| Medical aspects, quality, and psychological aspects | ・ Food service ・ Calmness ・ No medical mistakes |
| The image of the hospital | ・ The hospital is recommended ・ The reputation of the hospital ・ The quality |
| Quality and cost | ・ The cost of the service ・ The food type |
| Ease of access | ・ The location of the hospital ・ The environment |
| Psychological aspects | ・ Lighting ・ Interior design |