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Purchase

Use

Possession

Discard

- Flaneur around the city or shopping centers (shop windows)

- Search and price comparison sites

- Brand websites, apps and social networks

- Brand community

- Stories from Instagram

- Brochures

- Test drive

- Fairs and exhibitions

- Sampling and experimentation

- informal conversations

- Other sources of information

- Moment of purchase in person or e-commerce

- Context: spatiality, layout, furniture, interior design…

- Experience

- Shopping club

- Signature

- Merchandising at the POS

- Means and conditions of payment

- Warranty and additional services at the time of purchase

- Promotions

- Gifts

- Cashback

- Preparation and tidying

- Unboxing

- Situation and time of use

- Special occasions

- Performance

- Status conferred

- Related products and services

- Meaning of the product during use

- Storage location

- Cleanliness and conservation

- Maintenance

- Periodic reviews

- Specific packaging: cases, boxes…

- Performance: talk about, customize, photograph, post…

- collect

- Mediatize

- Compare with others

- Simple stripping

- Cleaning

- Separation

- Packaging

- Erasure of meaning

- Deposit

- Removal in stages

Reuse

- Cleaning

- Erasure of meaning

- purification

- Same/new function

Recycling

- Cleaning

- Separation

- Packaging

- Collection/Industrial

- Creation (reframe)

- Production

- New uses

Resignification

- Cleaning

- Separation

- Creation

- Production: contribution of new meanings

- New uses