| Variables | ID | Items | Agreement Scale | ||||||
| Firm Performance (FP)a | FP1 | This firm’s income outweighed expenditure | TD | D | SD | N | SA | A | TA |
| FP2 | The firm posted net profits last year |
|
|
|
|
|
|
| |
| FP3 | Owner/managers initiated unique improvements to product feature |
|
|
|
|
|
|
| |
| FP4 | This firm’s overall returns exceeded overall costs |
|
|
|
|
|
|
| |
| FP5 | The firm is meeting its strategic objectives and goals |
|
|
|
|
|
|
| |
| FP6 | The firm is effectively managing its resources and assets |
|
|
|
|
|
|
| |
| Market Orientation (MO)b | MO1 | We systematically and frequently measure customer satisfaction |
|
|
|
|
|
|
|
| MO2 | We periodically analyze our customers’ current and future needs |
|
|
|
|
|
|
| |
| MO3 | We develop strategies to stress the benefits that distributors obtain from maintaining their relations with our firm |
|
|
|
|
|
|
| |
| Innovation (IN)c | IN1 | Firm seek innovative products |
|
|
|
|
|
|
|
| IN2 | Our firm is well-computerized firm |
|
|
|
|
|
|
| |
| IN3 | Firm encourage the use of infotech |
|
|
|
|
|
|
| |
| IN4 | Our firm creates new business system |
|
|
|
|
|
|
| |
| Competitive strategy (CS)d | CS1 | Our company regularly analyzes and benchmarks against our competitors’ strengths and weaknesses in order to refine our own competitive strategy |
|
|
|
|
|
|
|
| CS2 | Our company has a clear and distinctive competitive advantage over our main competitors in the market |
|
|
|
|
|
|
| |
| CS3 | It is important do you think it is for our company to maintain a strong brand identity and reputation in order to effectively compete with other companies in our industry |
|
|
|
|
|
|
| |