Path Coefficient | SD | t value | P-value | |
H1: Competitive strategies → Firm Performance | 0.696 | 0.033 | 21.136 | 0.000 |
H2a: Competitive strategies → Innovation | 0.612 | 0.039 | 15.665 | 0.000 |
H3a: Competitive strategies v Market Orientation | 0.636 | 0.036 | 17.460 | 0.000 |
H2b: Innovation → Firm Performance | 0.296 | 0.045 | 6.503 | 0.000 |
H3b: Market Orientation → Firm Performance | 0.373 | 0.045 | 8.215 | 0.000 |
R2 Firm Performance = 0.660 R2 Innovation = 0.375 R2 Market Orientation = 0.404 F2 Firm Performance = 0.224 F2 Innovation = 0.599 F2 Market Orientation = 0.679 |
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