| Loadings | Cronbach’s Alpha | rho_A | Composite Reliability | Average Variance Extracted (AVE) |
Competitive strategy |
|
|
|
|
|
CS1 | 0.877 | 0.827 | 0.834 | 0.897 | 0.743 |
CS2 | 0.860 |
|
|
|
|
CS3 | 0.848 |
|
|
|
|
Innovation |
|
|
|
|
|
IN1 | 0.773 | 0.787 | 0.798 | 0.861 | 0.609 |
IN2 | 0.808 |
|
|
|
|
IN3 | 0.718 |
|
|
|
|
IN4 | 0.819 |
|
|
|
|
Market Orientation |
|
|
|
|
|
MO1 | 0.826 | 0.775 | 0.786 | 0.868 | 0.687 |
MO2 | 0.820 |
|
|
|
|
MO3 | 0.841 |
|
|
|
|
Firm Performance |
|
|
|
|
|
FP1 | 0.790 | 0.876 | 0.879 | 0.907 | 0.618 |
FP2 | 0.738 |
|
|
|
|
FP3 | 0.812 |
|
|
|
|
FP4 | 0.761 |
|
|
|
|
FP5 | 0.803 |
|
|
|
|
FP6 | 0.811 |
|
|
|
|