Loadings

Cronbach’s Alpha

rho_A

Composite Reliability

Average Variance Extracted (AVE)

Competitive strategy

CS1

0.877

0.827

0.834

0.897

0.743

CS2

0.860

CS3

0.848

Innovation

IN1

0.773

0.787

0.798

0.861

0.609

IN2

0.808

IN3

0.718

IN4

0.819

Market Orientation

MO1

0.826

0.775

0.786

0.868

0.687

MO2

0.820

MO3

0.841

Firm Performance

FP1

0.790

0.876

0.879

0.907

0.618

FP2

0.738

FP3

0.812

FP4

0.761

FP5

0.803

FP6

0.811