Cluster

P-Value

Prices

Utility function

OPTION 1

0.1283

5.1e−33

15%

OPTION 2

0.5393

5.1e−33

12%

OPTION 3

0.3115

5.1e−33

10%

OPTION 4

0.0209

5.1e−33

0%

Predicted probability of utility class memberships

Class (Gender)

Class 1

Male

0.7147

Female

0.2853

Total

1