| Facet | ISO/IEC 25010 Characteristic | KPIs |
| Navigation | ● Functionality ● Usability | Service availability impact on user retention, conversion rate influenced by navigation efficiency, revenue impact due to navigation failures, customer drop-off rate during search operations, churn rate linked to navigation complexities, average session duration affected by navigation design, sales impact of efficient search functionalities, return rate due to navigation misunderstandings, customer support tickets related to navigation issues, user engagement rate with intuitive navigation, feedback volume on navigation experience, cost of navigation-related incidents, impact of failed searches on sales funnel drop-offs, revenue impact of efficient filtering and sorting, customer lifetime value influenced by navigation ease. |
| Presentation | ● Functionality ● Usability | Service availability impact on sales, conversion rate based on content presentation, revenue impact due to presentation failures, customer retention rate post content updates, churn rate linked to content presentation issues, average order value influenced by product information clarity, sales impact of video and image load times, return rate due to product information discrepancies, customer support tickets related to content misunderstanding, user engagement rate with presented content, feedback volume on content presentation, cost of presentation-related incidents, impact of link failures on sales funnel drop-offs, revenue impact of content accessibility compliance, customer lifetime value influence by content presentation quality. |
| Purchasing | ● Functionality ● Usability | Service availability impact on purchase completion, conversion rate affected by purchase process efficiency, revenue loss due to order management failures, customer drop-off rate at payment gateways, churn rate linked to purchase process complexities, sales impact from seamless order management, return rate influenced by payment process clarity, customer support tickets related to purchase issues, user engagement rate with streamlined checkout, feedback volume on purchase experience, cost of purchase-related service incidents, impact of payment gateway downtimes on sales, revenue correlation with order tracking functionality, customer lifetime value affected by purchase experience ease. |