| Items | Categories | Frequency | Percentage | ||
| Gender | Male | 157 | 50.5 | ||
| Female | 154 | 49.5 | |||
| Age | Under 18 | 6 | 1.9 | ||
| 18~25 | 90 | 28.9 | |||
| 26~30 | 124 | 39.9 | |||
| 31~40 | 69 | 22.2 | |||
| 41~50 | 19 | 6.1 | |||
| 51~60 | 3 | 1.0 | |||
| Profession | Full-time students | 51 | 16.4 | ||
| Production staff | 60 | 19.3 | |||
| Salesperson | 71 | 22.8 | |||
| Marketing/PR staff | 35 | 11.3 | |||
| Customer service | 15 | 4.8 | |||
| Administration/Logistics staff | 10 | 3.2 | |||
| Human Resources | 9 | 2.9 | |||
| Finance/Auditor | 9 | 2.9 | |||
| Clerical/Office staff | 11 | 3.5 | |||
| Technical/R&D personnel | 7 | 2.3 | |||
| Manager | 11 | 3.5 | |||
| Teacher | 1 | .3 | |||
| Consultant/Consulting | 2 | .6 | |||
| Professional | 10 | 3.2 | |||
| Other | 9 | 2.9 | |||
| Educational Level | High School/Secondary School/Technical School | 71 | 22.8 | ||
| Undergraduate/College | 213 | 68.5 | |||
| Master degree and above | 27 | 8.7 | |||
| Monthly Income | No income | 20 | 6.4 | ||
| Below 1000 | 9 | 2.9 | |||
| 1001 - 3000 | 37 | 11.9 | |||
| 3001 - 5000 | 83 | 26.7 | |||
| 5001 - 8000 | 94 | 30.2 | |||
| 8001 - 10,000 | 40 | 12.9 | |||
| More than 10,000 yuan | 28 | 9.0 | |||
| Have you ever been to Guangzhou | I am a native of Guangzhou | 165 | 53.1 | ||
| I am not from Guangzhou, but I am living in Guangzhou | 72 | 23.2 | |||
| I am not from Guangzhou, but I have lived in Guangzhou | 47 | 15.1 | |||
| I am not from Guangzhou, but I have been to Guangzhou | 9 | 2.9 | |||
| I am not from Guangzhou and have never been to Guangzhou | 18 | 5.8 | |||
| All | 311 | 100.0 | |||