| Measured items | Measured variables | Interpretations |
| Self-presentation | Identity | Score of self-presentation |
| User recognition | Approval Count | Approval number |
| Gratitude Count | Gratitude number | |
| Favorite Count | Favorite number | |
| Social learning | Follower Count | Number of followers |
| Following Topic Count | Number of Following topics | |
| Following Column Count | Number of Following columns | |
| Following Question Count | Number of Following questions | |
| Knowledge sharing behavior | Knowledge Sharing Behavior | Number of co-editing + Number of answers + Number of questions asked |