| Attribute | Dimension |
| f1 Goods delivered within the specified time | Reliability |
| f2 SMS notification in advance | Empathy |
| f3 The postman door-to-door pick up the goods | Empathy |
| f4 Delivered goods intactly | Reliability |
| f5 Customers can easily query | Responsiveness |
| f6 Member discount service | Empathy |
| f7 Timely processing of complaints and compensation | Responsiveness |
| f8 Appropriate price | Empathy |
| f9 High quality of service | Assurance |
| f10 Undelivered goods free reservations seven days | Empathy |