| Attribute | Performance (average) | Importance (average) |
| f1 Goods delivered within the specified time | 0.47328244 | 3.92307692 |
| f2 SMS notification in advance | 0.54761905 | 3.01709402 |
| f3 The postman door-to-door pick up the goods | 0.5703125 | 2.94871794 |
| f4 Delivered goods intactly | 0.39166667 | 4.82051282 |
| f5 Customers can easily query | 0.44615385 | 3.26495726 |
| f6 Member discount service | 0.29508197 | 2.22222222 |
| f7 Timely processing of complaints and compensation | 0.4516129 | 4.23931623 |
| f8 Appropriate price | 0.52554745 | 3.28205128 |
| f9 High quality of service | 0.47933884 | 3.38461538 |
| f10 Undelivered goods free reservations seven days | 0.64341085 | 3.27350427 |
| Mean | 0.48240265 | 3.43760683 |