No. | Variables | 1 | 2 | 3 | 4 | 5 |
1 | Social media marketing | 1 |
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2 | Value capital | 0.45** | 1 |
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3 | Relational capital | 0.47** | 0.59** | 1 |
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4 | Brand capital | 0.37** | 0.45** | 0.62** | 1 |
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5 | Intention to e-shopping | 0.39** | 0.48** | 0.50** | 0.49** | 1 |