Parameters

Optimal Customer lifetime values /thous. MNT/

( $\text{ρ}=0.11,m_0=31.6,\overline{U}=32.1$ )

T = 5

T = 10

T = 15

${\text{α}}^{*}=-0.003,{\text{δ}}^{*}=0.001$

370.29

317.88

289.97

$\text{α}=0.04,\text{δ}=0.02$

238.39

227.32

221.27

$\text{α}=0.04,\text{δ}=0.01$

241.98

237.62

235.10

$\text{α}=0.06,\text{δ}=0.02$

134.86

172.65

192.37

$\text{α}=0.06,\text{δ}=0.01$

104.53

161.89

193.37