Health Beliefs

Health Promotion


Grounded Theory

Value of the Target

Perceived Personal Self-Effectiveness

Beliefs (Knowledge)

Open and Selective Coding.

Code Examples:

Value of a Healthy Diet

Food Products and Drinks


Food Products affecting the Milk or the Baby

Connotations referred to Food Products

Weight Retention

Difficulties for Regular Weight Recovery

Estimation of the Ability to achieve the Target

Perceived Health Status

Attitudes & Values

Perceived Benefits

Health Definition, Importance and Perceived Control

Personal Consequences

Perceived Barriers

Perceived Benefits and Barriers of Health Promoting Behaviors


Perceived Susceptibility

Biological Features

Environmental Response

Perceived Severity

Behavioral and Situational Factors

Resources Stock and Access

Perceived Costs

Interpersonal Influences