| Variables | Social Traffic | Mobile Traffic (%) | Desktop Traffic (%) | Global Rank |
| Social Traffic | 1.000 | 0.827** | −0.827** | −0.720** |
| Mobile Traffic (%) | 0.827** | 1.000 | 1.000 | −0.552** |
| Desktop Traffic (%) | 0.827** | 1.000 | 1.000 | −0.552** |
| Global Rank | −0.720** | −0.552** | −0.552** | 1.000 |