| Variables | Observations | Mean | Minimum | Maximum | Std Deviation |
| Total Visits | 150 | 504360.00 | 1200.00 | 2500000.00 | 792218.82 |
| Unique Visitors | 150 | 330693.60 | 1200.00 | 1500000.00 | 515694.54 |
| Pages/Visit | 150 | 2.04 | 1.00 | 2.99 | 0.45 |
| Average Visit Duration (min.) | 150 | 8.53 | 0.00 | 26.03 | 7.59 |
| Bounce Rate (%) | 150 | 58.58% | 0.00% | 100.00% | 20.95% |
| Branded Traffic (%) | 150 | 57.60% | 0.00% | 95.00% | 27.48% |
| Non-Branded Traffic (%) | 150 | 42.40% | 5.00% | 100.00% | 27.48% |
| Direct Traffic | 150 | 263329.24 | 0.00 | 1500000.00 | 440164.94 |
| Referral Traffic | 150 | 87713.28 | 0.00 | 590200.00 | 156977.03 |
| Search Traffic | 150 | 120304.80 | 666.00 | 496500.00 | 161482.41 |
| Social Traffic | 150 | 33704.80 | 0.00 | 175200.00 | 53970.98 |
| Paid Traffic | 150 | 837.32 | 0.00 | 14300.00 | 2929.87 |
| Backlinks | 150 | 1932045.84 | 16596.00 | 5077336.00 | 1967229.92 |
| Referring Domains | 150 | 13935.40 | 2007.00 | 41493.00 | 14898.94 |
| Organic Traffic | 150 | 282638.56 | 9825.00 | 1170939.00 | 426330.37 |
| Organic Keywords | 150 | 67938.44 | 824.00 | 271713.00 | 95097.98 |
| Desktop Traffic | 150 | 53.85% | 33.80% | 77.63% | 12.74% |
| Mobile Traffic | 150 | 46.14% | 22.37% | 66.20% | 12.74% |
| Global Rank | 150 | 501517.72 | 29443.00 | 2367728.00 | 748304.85 |