|
| Negative Impacts | Positive Impacts | ||
| Time | July, 2018 | February, 2021 | June, 2019 | February, 2021 |
| Events | Exaggerating the function of the brand. | Making jokes relating to racism. | Fighting against animal testing. | Investing in Canadian beauty company Deciem. |
| Performance of the Stock Price | −1.7% | −12% | +17% | +2.5% |