1^st level

2^nd level

Key factor

(Assessed element)

Community- based tourism in Vietnam

Depending factor

(Assessed factor)

Community-based tourism in Vietnam

The North

The Central and the South

Score

Total score

Ratio

Score

Total score

KV1

KV2

KV1

KV2

KV3

Score

Total score

Score

Total score

Score

Total score

Score

Total score

Score

Total score

(1)

(2)= (1)*(4)

(3)

(4)

(5)

(6)=(4)*(5)

(7)

(8)= (7)*(4)

(9)

10=(9)*(4)

(11)

12=(11)*(4)

(13)

14=(13)*(4)

(15)

16=(15)*(4)

Advantage location

(Local resources)

7.750

0.961

Diversity of resources

0.143

7.44

0.922

7.44

0.922

7.31

0.907

7.44

0.922

7.44

0.922

7.06

0.876

Resource attractiveness

0.143

7.50

0.930

7.50

0.930

6.75

0.837

7.50

0.930

7.50

0.930

6.94

0.860

Promotion

Marketing

8.021

1.331

Destination information

0.176

8.31

1.380

8.31

1.380

8.56

1.421

8.31

1.380

8.31

1.380

8.63

1.432

Product pricing

0.176

7.69

1.276

7.69

1.276

8.13

1.349

7.69

1.276

7.69

1.276

8.56

1.421

Special products

0.176

8.06

1.338

8.06

1.338

8.25

1.370

8.06

1.338

8.06

1.338

8.31

1.380

Services & facilities

8.375

1.374

Infrastructure and facilities

0.183

8.38

1.374

8.38

1.374

8.69

1.425

8.38

1.374

8.38

1.374

9.19

1.507

HR training

7.875

1.299

Staff training

0.165

7.63

1.258

7.63

1.258

7.63

1.258

7.63

1.258

7.63

1.258

7.94

1.310

Community education

0.165

8.13

1.341

8.13

1.341

8.13

1.341

8.13

1.341

8.13

1.341

8.13

1.341

Policy & management

7.844

1.310

Support from the State

0.147

7.75

1.294

7.75

1.294

7.75

1.294

7.75

1.294

7.75

1.294

8.25

1.378

Community- based tourism management

0.147

7.94

1.326

7.94

1.326

8.13

1.357

7.94

1.326

7.94

1.326

8.38

1.399

Environment factor

9.250

1.980

Safety - Security

0.186

9.38

2.006

9.38

2.006

9.38

2.006

9.38

2.006

9.38

2.006

9.38

2.006

Environment protection

0.186

9.13

1.953

9.13

1.953

9.13

1.953

9.13

1.953

9.13

1.953

9.13

1.953