Variable | Green consumption | ||||
M1 | M2 | M3 | M4 | M5 | |
β1 | β2 | β3 | β4 | β5 | |
First (Control Variable) |
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Gender | 0.03(0.12) | 0.04 (0.11) | -0.04 (0.08) | 0.03 (0.14) | 0.02 (0.11) |
Age | 0.11* (0.02) | 0.14* (0.03) | 0.12* (0.01) | 0.11* (0.01) | 0.10* (0.01) |
Education | 0.04 (0.05) | 0.06 (0.04) | 0.05 (0.03) | 0.03 (0.06) | 0.02 (0.05) |
Rank | 0.04 (0.07) | −0.02 (0.09) | 0.03 (0.05) | −0.05 (0.06) | −0.05 (0.07) |
Income | 0.05 (0.05) | −0.03 (0.06) | 0.04 (0.07) | 0.02 (0.05) | −0.03 (0.08) |
Second (Main Effect) |
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Social comparison orientation |
| 0.61* (0.04) | 0.59* (0.03) |
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Face consciousness |
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| 0.19* (0.03) | 0.14* (0.03) | 0.16* (0.03) |
In-group identification |
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| 0.46* (0.03) | 0.48* (0.04) |
Third (Moderated Effect) |
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In-group* Face |
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| 0.09* (0.04) |
F | 7.05 | 8.69** | 106.22** | 32.08** | 28.56** |
R2 | 0.03 | 0.04 | 0.51 | 0.23 | 0.24 |
Adjusted R2 | 0.03 | 0.03 | 0.51 | 0.23 | 0.23 |
ΔR2 | 0.01 | 0.01** | 0.49** | 0.20** | 0.01** |