Colour amount

Contrast against the background

Graphics

information provision

Colour and graphics feel of consistency

Navigation

Location Tracking

Hypelinks Semantics

Forms

organization

Animated pictures effect

Text (alone) organization

Icons (alone) organization

Icons and text organization

Multimedia

preference

Contrast

against the

background

0.05

Graphics

information

provision

0.11

0.28^**

Colour and graphics

feel of

consistency

0.01

0.33^**

0.27^**

Navigation

0.09

0.28^**

-

0.14^*

Location

Tracking

0.05

0.28^**

0.25^**

0.26^**

0.41^**

Hypelinks Semantics

0.03

0.21^**

0.34^**

0.21^**

0.33^**

0.40^**

Forms

organization

−0.04

0.27^**

0.23^**

0.30^**

0.33^**

0.41^**

0.37^**

Animated

pictures

effect

0.00

0.13

-

0.20^**

0.10

0.31^**

0.22^**

0.31^**

Text (alone) organization

0.01

0.20^**

0.16^**

0.11

0.22^**

0.29^**

0.26^**

0.41^**

0.18^**

Icons (alone) organization

0.07

0.09

0.21^**

0.11

0.11

-

0.27^**

0.21^**

0.24^**

0.17^*

Icons

and text

organization

0.06

0.35^**

0.28^**

0.33^**

0.32^**

0.44^**

0.26^**

0.26^**

0.35^**

-

0.27^**

Multimedia preference

0.13

0.21^**

0.20^**

0.20^**

0.11

0.18^**

0.20^**

0.29^**

-

0.35^**

0.24^**

-

Universities

web pages

ranking

0.11

0.15^*

0.15^*

0.19^**

-

0.03

0.10

0.17^*

0.13

0.09

0.18^*

0.18^**

0.27^**