Colour amount

Contrast against the back ground

Graphics information provision

Colour

and graphics feel of consistency

Navigation

Hyperlink (hotspot) semantics

Forms

organization and

helpfulness

Text (alone) organization and design

Icons

and text organization and design

Multi-media preference

Universities

web pages

ranking

Univ1

2.74^a

3.12^a

3.12^ab

3.19^bc

3.73^ab

3.37^a

3.38^ab

3.19^b

3.36^a

3.02^ab

2.95^b

Univ2

2.91^ab

3.58^b

3.34^bc

3.36^c

3.78^ab

3.59^ab

3.40^ab

2.95^ab

3.80^b

3.29^b

3.39^b

Univ3

3.15^b

3.24^ab

3.30^bc

2.98^ab

3.66^ab

3.59^ab

3.38^ab

3.16^b

3.58^ab

3.20^b

3.00^b

Univ4

2.73^a

2.95^a

2.98^a

2.76^a

3.44^a

3.42^ab

3.14^a

2.72^a

3.53^ab

2.76^a

2.43^a

Prototype

2.98^ab

3.59^b

3.58^c

3.32^c

3.83^b

3.80^b

3.59^b

3.16^b

3.84^b

3.19^b

3.07^b