| Number of variables in the model | Independent variable (s) | R2 |
| 1 | Multimedia preference | 0.2132491 |
| 1 | Icons (alone) organization | 0.084938 |
| 1 | Hyperlinks semantics | 0.055802 |
| 2 | Icons (alone) organization and design and multimedia preference | 0.253370 |
| 2 | Hyperlinks semantics and multimedia preference | 0.222795 |
| 2 | Navigation and multimedia preference | 0.218554 |
| 3 | Text (alone) organization and design and icons (alone) organization and design and multimedia preference | 0.260674 |
| 3 | Hyperlinks semantics and icons (alone) organization and design and multimedia preference | 0.259198 |
| 3 | Color amount and icons (alone) organization and design and multimedia preference | 0.256156 |
| 4 | Hyperlinks semantics and text (alone) organization pages and icons (alone) organization and design and multimedia preference | 0.270027 |
| 4 | Navigation and text (alone) organization pages and icons (alone) organization and design and multimedia preference | 0.263917 |
| 4 | Graphics information provision and text (alone) organization pages and icons (alone) organization and design and multimedia preference | 0.263123 |
| 5 | Location tracking and hyperlinks semantics and text (alone) organization and icons (alone) organization and design and multimedia preference | 0.272125 |
| 5 | Graphics information provision and hyperlinks semantics and text (alone) organization pages and icons (alone) organization and design and multimedia preference | 0.271217 |
| 5 | Navigation and hyperlinks semantics and text (alone) organization pages and icons (alone) organization and design and multimedia preference | 0.271186 |