Output | Characteristics |
1: Engagement Classification | to assess where opportunities exist to annex Timeless and Transformative narratives |
2: Affect Orientation | to understand the emotional response of the narrative |
3: Media Power | identify and rank media by their power to influence |
4: Content Power | assess the power of individual pieces of content |
5: Emotional Response | understand how the market feel/emotional tone of the significant content |
6: Relationships | confirm and leverage the interconnectivity of topics and emergent themes to enhance relevance and credibility |