Output

Characteristics

1: Engagement Classification

to assess where opportunities exist to annex Timeless and Transformative narratives

2: Affect Orientation

to understand the emotional response of the narrative

3: Media Power

identify and rank media by their power to influence

4: Content Power

assess the power of individual pieces of content

5: Emotional Response

understand how the market feel/emotional tone of the significant content

6: Relationships

confirm and leverage the interconnectivity of topics and emergent themes to enhance relevance and credibility