Category

Characteristics

Timeless

Long-term, deep engagement with high value, driven by small number of key players considered experts and authorities. Part of culture and society and expected to persist and grow.

Transformational

Intensely engaged with strong timeless themes. Dynamic, fast changing with potential to change behavior and transform the world.

Transient

Low consensus and low diversity of points of view and not expected to persist or grow. White noise.

Tribal

Intense debate driven by personal experiences or commercial perspectives bringing divergent point of views

and hence no impact. Noise.