Category | Characteristics |
Timeless | Long-term, deep engagement with high value, driven by small number of key players considered experts and authorities. Part of culture and society and expected to persist and grow. |
Transformational | Intensely engaged with strong timeless themes. Dynamic, fast changing with potential to change behavior and transform the world. |
Transient | Low consensus and low diversity of points of view and not expected to persist or grow. White noise. |
Tribal | Intense debate driven by personal experiences or commercial perspectives bringing divergent point of views and hence no impact. Noise. |