Framework Part

Consensus Response

Opposite View

Effectiveness of Social Media Advertisement

Most of the respondents found agreed on the fact that social media advertisements are effective as they are portraying the detailed and real picture of the product or organization to bulk of people with minimal cost.

Very Few respondents have also shown disagreement as they argued that many times undesired ads are broadcasted on social media which creates the emotions of anger.

Experience about Social Media Advertisement

Almost all respondents have confirmed that social media advertisements have motivated them to shop those things which they have not previously done. For an instance, most of them quoted the ads of Ali Baba on Facebook which has motivated most of them to become a supplier or buyer at same platform.

Rare respondents have indicated that imaginary and artificial products shown on ads have deceived them in their shopping experience so their experience is not good about Social Media ads.

Development of Purchase Intention

Respondents have specifically quoted the incidents in which social media and its ads have persuaded them to purchase some commodities.

Some respondents said that although most of the ads on social media enhance purchase intention still there are some ads of unwanted products which also reduce purchase intention for such products.

Motivation and Perception Change

Respondents have unanimously shown their consent that motivation and perception bridge the way between social media ads and purchase intention. Few students from marketing background also gave reference of AIDA model in which they exhibit that interest creates motivation and makes the perception better resulting in ultimate purchase.

Few respondents said that sometimes increased motivation and positive perception do not sustain till the ultimate purchase mostly because of purchasing power differences.

Comparison with Traditional Advertisements

All respondents have voted in favor of social media ads that they are far better than traditional media ads.