| Variables | Indicators | Measurement |
| Diversity | Section Diversity | Percentage and type of sections (city, business, sports, etc.) of the front page of newspaper |
| Source Diversity | Percentage and type of front page story news source (unidentified, politician/celebrity, male, female, ordinary people, etc.) | |
| News Origin Diversity | Percentage and type of front page story news origin (news agency, staff, reader, editor, columnist, contributor, etc.) | |
| Geographic Focus Diversity | Percentage and type of front story geographic focus (capital, division, national, regional, international, etc.) | |
| Treatment Diversity | Percentage and type of front story treatment (hard news, news feature, commentary, news analysis, investigative news, etc.) | |
| Theme Diversity | Percentage and type of front story theme (politics, police/crime, business, sports, etc.) | |
| Photo Diversity | Percentage of photos with faces that are visible, ethnic, Bengali, male, female and of children. | |
| Use of Visuals | Use of Graphics | Percentage of newspaper issues with graphics in the front page |
| Use of Photographs | Percentage of newspaper issues with and area (in square inches) devoted to photographs in the front page | |
| Use of Listings | Percentage of newspaper issues with and area (in square inches) devoted to listings | |
| Content Promotion | General Promotion | For all sub-indicators: ・ Number and type of content promoted ・ Area (in square inches) devoted to content promotion |
| Same Day Content Promotion | ||
| Upcoming Content Promotion | ||
| Website Content Promotion | ||
| Story Readability Analysis | Use of Jumps | Percentage of front page stories with jumps |
| Story Title Length | Average number of words of front page story title |