Hypotheses | Print (M, SD) | Online (M, SD) | t | Result |
H1:Easiness of Reading | 3.41 (1.19) | 3.97 (.90) | −4.31 | Supported |
H2:Easiness of Searching | 2.93 (1.32) | 4.16 (.88) | −14.48 | Supported |
H3:Easiness of Skipping Ads | 3.51 (1.27) | 3.23 (1.16) | 2.24 | Not Supported |
H4:Easiness of Sharing | 2.81 (1.27) | 4.21 (.84) | 15.19 | Supported |
H5:Easiness of Saving | 3.25 (1.08) | 4.04 (.96) | −11.01 | Supported |
H6:Easiness of Commenting | 2.10 (1.30) | 3.96 (1.08) | −13.65 | Supported |
H7:Easiness of Ordering | 2.02 (1.30) | 3.44 (.97) | −11.49 | Supported |
RQ3:Level of Engagement | 3.52 (1.34) | 3.56 (.94) | −0.46 |
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