Hypotheses

Print (M, SD)

Online (M, SD)

t

Result

H1:Easiness of Reading

3.41 (1.19)

3.97 (.90)

−4.31

Supported

H2:Easiness of Searching

2.93 (1.32)

4.16 (.88)

−14.48

Supported

H3:Easiness of Skipping Ads

3.51 (1.27)

3.23 (1.16)

2.24

Not Supported

H4:Easiness of Sharing

2.81 (1.27)

4.21 (.84)

15.19

Supported

H5:Easiness of Saving

3.25 (1.08)

4.04 (.96)

−11.01

Supported

H6:Easiness of Commenting

2.10 (1.30)

3.96 (1.08)

−13.65

Supported

H7:Easiness of Ordering

2.02 (1.30)

3.44 (.97)

−11.49

Supported

RQ3:Level of Engagement

3.52 (1.34)

3.56 (.94)

−0.46