Items | 5 (SDA) | 4 (DA) | 3 (UN | 2 (SA) | 1 (A) |
The manufacturing sector in the North West employs a product penetration strategy to command the market and profit from interest attracted. | 20 (24.69) | 20 (24.69) | 8 (9.88) | 14 (17.28) | 19 (23.46) |
Since the North West’s manufacturing industry has a large competitive advantage over both new and outdated items, penetration approach is more effective. | 20 (24.69) | 32 (39.51) | 4 (4.93) | 12 (14.81) | 13 (16.05) |
The industrial sector in the North West develops new products as a result of product strategy. | 10 (12.34) | 15 (18.51) | 7 (8.64) | 30 (37.04) | 19 (23.46) |