Items

5 (SDA)

4 (DA)

3 (UN

2 (SA)

1 (A)

The manufacturing sector in the North West employs a product penetration strategy to command the market and profit from interest attracted.

20

(24.69)

20

(24.69)

8

(9.88)

14

(17.28)

19

(23.46)

Since the North West’s manufacturing industry has a large competitive advantage over both new and outdated items, penetration approach is more effective.

20

(24.69)

32

(39.51)

4

(4.93)

12

(14.81)

13

(16.05)

The industrial sector in the North West develops new products as a result of product strategy.

10

(12.34)

15

(18.51)

7

(8.64)

30

(37.04)

19

(23.46)