| Variables | Number of items | Cronbach’s Alpha |
| Penetration Strategy |
|
|
| Pricing | 3 | 0.80 |
| Product | 3 | 0.76 |
| Distribution | 3 | 0.81 |
| Promotion | 3 | 0.72 |
| Performance |
|
|
| Efficiency | 3 | 0.85 |