S/N

Dimensions

Authors

Citations

1

Pricing

Gaudillat & Quelin (2013); Dudu & Agwu (2014);

12

2

Product

Mosiria (2012); Njomo & Oloko (2016);

10

3

Distribution

Mahendra (2013); Khandelwal (2013); Goi (2011); Kotler (2011);

15

4

Promotion

Zeithaml et al. (1988); Duncan (2005); Hakansson & Waluszewski (2005); Borden (1984); Kotler (2007); Amine & Cavusgil (2001); Francis & Collins-Dodd (2004).

12