Subdimension

Item No

Survey Item No

Survey Items

ITCS*

Factor Load

Cronbach Alpha(α)

Explaind Variance (%)

Health-Taste (1st Factor)

3

1

Cultured meat is healthier than industrial meat.

0.647

0.946

0.898

45.404

4

2

Cultured meat is more natural than industrial meat.

0.628

0.919

5

3

Cultured meat is more environmental-friendly than meat.

0.707

0.709

7

4

Cultured meat is ethical than industrial meat.

0.731

0.656

9

5

Cultured meat is ethically right than industrial meat.

0.760

0.643

8

6

Cultured meat is more tasty than industrial meat.

0.638

0.636

6

7

Cultured meat could reduce GG emission from agriculture.

0.614

0.567

Being an Alternative (2nd Factor)

15

8

Cultured meat may be an alternative industrial meat.

0.551

0.868

0.819

10.898

14

9

Cultured meat may be a solution to scarcity.

0.542

0.862

16

10

Cultured meat replaced with industrial meat in the future.

0.557

0.746

11

11

Cultured meat has less risk tranmitted disease animal to human compared to industrial meat.

0.517

0.617

10

12

Eating cultured meat improves animal welfare.

0.633

0.588

Consumption (3rd Factor)

23

13

I buy cultured meat regularly.

0.536

0.831

0.843

8.219

22

14

Intend to pay more money than industrial meat in order to consume cultured meat.

0.519

0.815

20

15

I eat cultured meat instead of industrial meat.

0.598

0.745

21

16

I suggest to omnivore person to eat cultured meat

0.656

0.711

Sum

-

-

0.919

64.521

Kaiser-Meyer-Olkin (KMO)

0.913

Barlett’s Sphericity Test Chi-Square Value (χ²)

3266.556

Significancy (Sig.)

< 0.001