Description of variables

Structural coefficients (CFA)

CR

AVE

ICTs and CORE COMPETENCE (α = 0.703; KMO = 0.680; = 0.92; IFI = 0.92; RMSEA = 0.049; NFI = 0.79; GFI = 0.94; AGFI = 0.91)

0.74

0.54

PRODUCTIVE PROCESS

Proc_prod 1 facilitate product quality.

0.70

0.63

0.31

Proc_prod 2 allow flexibility of tasks.

0.30

Proc_prod 3 use brings much than it costs financially.

0.20

Proc_prod 4 facilitate the speed and timeliness of operations.

0.25

MARKET ACCESS PROCESS

Proc_acc 1 facilitate commercialization.

0.64

0.4

0.68

Proc_acc 2 enable brand management.

0.38

Proc_acc 3 facilitate the implementation of logistics.

0.54

Proc_acc 4 facilitate product marketing and distribution.

0.32

DISTINCTIVE FUNCTIONAL CONTRIBUTION OF THE PRODUCT

Contr_prod 1 distinguish the entity’s service from that of competitors

0.56

0.59

0.60

Contr_prod 2 make the entity special

0.94