Description of variables | Structural coefficients (CFA) | CR | AVE |
ICTs and CORE COMPETENCE (α = 0.703; KMO = 0.680; = 0.92; IFI = 0.92; RMSEA = 0.049; NFI = 0.79; GFI = 0.94; AGFI = 0.91) |
| 0.74 | 0.54 |
PRODUCTIVE PROCESS |
|
|
|
Proc_prod 1 facilitate product quality. | 0.70 | 0.63 | 0.31 |
Proc_prod 2 allow flexibility of tasks. | 0.30 | ||
Proc_prod 3 use brings much than it costs financially. | 0.20 | ||
Proc_prod 4 facilitate the speed and timeliness of operations. | 0.25 | ||
MARKET ACCESS PROCESS |
|
|
|
Proc_acc 1 facilitate commercialization. | 0.64 | 0.4 | 0.68 |
Proc_acc 2 enable brand management. | 0.38 | ||
Proc_acc 3 facilitate the implementation of logistics. | 0.54 | ||
Proc_acc 4 facilitate product marketing and distribution. | 0.32 | ||
DISTINCTIVE FUNCTIONAL CONTRIBUTION OF THE PRODUCT |
|
|
|
Contr_prod 1 distinguish the entity’s service from that of competitors | 0.56 | 0.59 | 0.60 |
Contr_prod 2 make the entity special | 0.94 |