| Initial Categories |
| 1) Healthy Eating |
| 2) Sustainability |
| 3) Family business |
| 4) Health |
| 5) Sustainable Logistics |
| 6) Family Income |
| 7) Escaped moments of processed food |
| 8) Job |
| 9) Professional accommodation |
| 10) Quality |
| 11) Origin of food |
| 12) Media |
| 13) Campaigns to help nature |
| 14) New ways of healthy eating |
| 15) Healthy Eating Campaigns |