| Factor | 2018 | Scores | 2017 | |||||
| 1. Technological changes | −6 | −6 | −5 | −4 | −3 | −2 | −1 | −4 |
| 2. Rate of inflation | −5 | −6 | −5 | −4 | −3 | −2 | −1 | −2 |
| 3. Demand variability | −1 | −6 | −5 | −4 | −3 | −2 | −1 | −5 |
| 4. The price range of competing products | −4 | −6 | −5 | −4 | −3 | −2 | −1 | −5 |
| 5. Barriers to entry into the market | −5 | −6 | −5 | −4 | −3 | −2 | −1 | −6 |
| 6. Competitive pressure | −5 | −6 | 5 | −4 | −3 | −2 | −1 | −6 |
| Average (6 items) | −4.33 |
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| −4.67 |