| Case | Type | Collaborate Mode | Amateurs’ Role | Designers’ Role | Business Logic |
| Every Use | Project | Share | Appropriating | Get Inspired | - |
| | Platform | Share | Idea | Get Inspired | Advertising |
| 100% Tobeus | Single Brand | Experience | Idea | Design | Products sell |
| Julep | Single Brand | Co-create | Suggest | Design | Products sell |
| Casetagram | Single Brand | Customize/ Social network | DIY | - | Products sell |
| Logo Tournament | Platform | Competition | Design | - | Share Profit |
| Threadless | Single Brand | Crowdsourcing | Design | Select/Improve | Products sell |
| Quirky | Platform | Crowdsourcing | Innovation | Select/Improve | Products sell |
| Kickstarter | Platform | Co-funding | Entrepreneurial Innovation | - | Share Profit |
| [im]possible Living | Platform | Co-create | Social Innovation | Select/Improve | Share Profit |