Path Correlation

Standardized Path Coefficient

Results

H1: Attitude ---> purchase intentions

0.535***

supported

H2: Subjective norm ---> purchase intentions

0.596**

supported

H3: Perceived behavioral control ---> purchase intentions

0.119

not supported

H4: Past experience ---> purchase intentions

0.101**

supported

H5: Past experience ---> Attitude

0.182***

supported

H6: Past experience ---> Subjective norm

0.238***

supported

H7: Subjective norm ---> Attitude

0.163***

supported

H8: Perceived behavioral control ---> Attitude

0.201***

supported