Constructs and measuring items

Sources

Purchase intention

G1: I am willing to consume traceable beef if they are available for purchase

Yazdanpanah

& Forouzani, 2015

G2: I plan to consume traceable beef if they are available for purchase

G3: I plan to consumer traceable beef if they are available for purchase

Attitude

Yadav & Pathak (2016)

ATT1: Buying traceable beef is good idea

ATT2: Buying traceable beef is a wise choice

ATT3: Buying traceable beef would be pleasant

Subjective Norm

SN1: I would buy traceable beef because people important to me buy it

Menozzi et al., 2015

SN2: I would buy traceable beef because media are in favor

SN3: I would buy traceable beef because government promote it

Perceived Behavioral Control

PBC1: I am confident that I can purchase traceable beef rather than normal products when I want

Kamonthip et al., 2016

PBC2: I see myself as capable of purchasing traceable beef in future

PBC3: I have resources, time and willingness to purchase traceable beef

Past Experience

PA1: I am familiar with eating traceable beef

Mitterer-Dalté et al. 2013

PA2: I have much experience in buying traceable beef

PA3: I have much knowledge about traceable beef