| Constructs and measuring items | Sources |
| Purchase intention |
|
| G1: I am willing to consume traceable beef if they are available for purchase | Yazdanpanah & Forouzani, 2015 |
| G2: I plan to consume traceable beef if they are available for purchase | |
| G3: I plan to consumer traceable beef if they are available for purchase | |
| Attitude | Yadav & Pathak (2016) |
| ATT1: Buying traceable beef is good idea | |
| ATT2: Buying traceable beef is a wise choice | |
| ATT3: Buying traceable beef would be pleasant | |
| Subjective Norm |
|
| SN1: I would buy traceable beef because people important to me buy it | Menozzi et al., 2015 |
| SN2: I would buy traceable beef because media are in favor | |
| SN3: I would buy traceable beef because government promote it | |
| Perceived Behavioral Control |
|
| PBC1: I am confident that I can purchase traceable beef rather than normal products when I want | Kamonthip et al., 2016 |
| PBC2: I see myself as capable of purchasing traceable beef in future | |
| PBC3: I have resources, time and willingness to purchase traceable beef | |
| Past Experience |
|
| PA1: I am familiar with eating traceable beef | Mitterer-Dalté et al. 2013 |
| PA2: I have much experience in buying traceable beef | |
| PA3: I have much knowledge about traceable beef |